Privacy & Cookie Policy

At KitUP, we value your trust. This Privacy & Cookie Policy explains what personal information we collect, why we collect it, and how we keep it safe. We've written it in straightforward language so you know exactly what's going on.

If you ever have questions, just drop us a line at privacy@kitup.co.uk.

About Us

We're KitUP, an online store based in the UK. Our mission is simple: to make it easy for you to find and buy the kit you need, which is affordably priced and backed by friendly, knowledgeable and prompt customer service.

KitUP Limited is registered in England and Wales, under Company Registration Number 13425561, with our registered office at 7 Western Road, Abergavenny, Monmouthshire, NP7 7AA. We are also registered with the UK Information Commissioner's Office (ICO) as a data controller.

The Information We Collect

We only collect what we need to give you a smooth shopping experience. That includes:

When you place an order:

Your name, email address, phone number
Billing and delivery addresses
If applicable, your company name, company registration & VAT number
Payment details (handled securely by our payment providers — we never see or store your full card numbers)
A record of your orders and transactions

When you use our website:

Details you enter into forms (e.g. signing up for our newsletter)
Technical information like your IP address, browser type, device, and which pages you visit
Cookies (see below for a friendly breakdown)

When you contact us:

Records of emails or phone calls so we can provide support and improve our service

Competitions or promotions:

Your contact details if you choose to enter

How We Use Your Information

We use your information to:

Process your orders and arrange delivery (legal basis: performance of a contract)
Keep you updated on your order status (legal basis: performance of a contract)
Take secure payments via Stripe, PayPal, Apple Pay, Amazon Pay, or Google Pay (legal basis: performance of a contract)
Provide customer support and service (legal basis: performance of a contract and legitimate interests)
Improve our website and services (legal basis: legitimate interests)
Share offers, promotions, or product recommendations, only if you've agreed to marketing communications (legal basis: consent)
Detect and prevent fraud (legal basis: legitimate interests and legal obligation)

In each case, we only use the minimum amount of information needed for that purpose. If you'd like to know which legal basis applies to a particular use of your data, just ask.

Who We Share It With

We only share your information with trusted partners who help us run KitUP, such as:

Payment providers: Stripe, PayPal, Apple Pay, Amazon Pay, Google Pay
Delivery & distribution partners, so your order arrives promptly and safely
IT and security providers who help keep our systems running securely
Review services (like Trustpilot) if you choose to leave feedback

We don't sell your personal information to anyone.

International Transfers of Your Data

Some of our trusted partners — including Stripe, PayPal, Apple Pay, Amazon Pay and Google Pay — are based outside the UK, including in the United States. Where this happens, we put appropriate safeguards in place, such as Standard Contractual Clauses or another mechanism approved under UK Data Protection law, so your information continues to receive the same level of protection wherever it's processed.

Cookies (Explained Simply)

Cookies are tiny text files stored on your device when you browse our site. They help us remember you and make your experience smoother and more customised. Some cookies last only for your browsing session, while others (persistent cookies) stay on your device for longer, until they expire or you delete them.

We use two broad categories of cookies:

Strictly necessary cookies — these keep the site working properly (e.g. remembering what's in your basket, keeping you securely logged in). Because they're essential, they don't require your consent and can't be switched off.
Optional cookies — these cover things like personalisation, analytics, and advertising. We only set these with your consent.

Here are some ways we use cookies:

Basket memory: If you add items to your basket and come back later, they'll still be there.
Login help: Cookies let you stay logged in securely without re-entering details every time.
Personalised offers: We can show you products you might like based on what you've looked at.
Site improvements: Cookies tell us which pages people visit most (or least), so we know what to improve.
Ads that matter: Instead of random ads, cookies help us show you relevant ones.

When you first visit our site, you'll see a cookie banner where you can accept all optional cookies, reject them, or choose your preferences by category. You can change your mind at any time via the cookie settings link in our website footer, or by managing cookies in your browser settings. Just keep in mind that some features (like your basket) might not work properly without strictly necessary cookies.

How Long We Keep Your Data

Order records are kept for up to 7 years to meet tax and legal requirements.
Marketing preferences can be updated or removed at any time, and are kept only for as long as you remain opted in.
Customer support records (emails and call notes) are kept for as long as needed to resolve your query, and for a reasonable period afterwards in case you get back in touch, before being deleted or anonymised.
Website usage and analytics data is kept only for as long as needed to understand and improve how our site is used.
If you ask us to delete your information, we'll do so unless the law requires us to keep it.

Your Rights

Because we're based in the UK, your data is protected under UK GDPR. That means you have the right to:

Access the personal information we hold about you
Ask us to correct anything that's wrong
Request deletion of your data (where legally possible)
Opt out of marketing communications at any time
Object to certain types of data processing
Ask for your data in a portable format
Lodge a complaint with the Information Commissioner's Office (ICO) if you're unhappy with how we've handled your data — you can find out how at ico.org.uk

To exercise these rights, email us at privacy@kitup.co.uk.

Keeping Your Information Safe

We use secure systems and trusted providers to protect your information. Payment data is encrypted and handled by specialist providers (Stripe, PayPal, Apple Pay, Amazon Pay, Google Pay) — we never store your full card details.

Changes to This Policy

From time to time, we may update this Privacy & Cookie Policy. When we do, we'll post the new version on this page and update the date at the top.

How to Contact Us

If you have questions, concerns, or want to exercise your rights, you can reach us at:

Email: privacy@kitup.co.uk
Post: KitUP Limited, 7 Western Road, Abergavenny, Monmouthshire, NP7 7AA
Company Registration Number: 13425561

We'll aim to respond within 3 working days.